JMU Athletics - "For Glory"
Collegiate Athletics Program Series 2017
"For Glory" was a series of dramatic and epic features that put the spotlight on every team within JMU Athletics to promote their upcoming season and provide a "first glance" at the team's offseason and preparation for the upcoming season. The series was developed to pair with our athletic theme for the year (Fight for Glory) and flipped-the-script from boring season previews to emotionally-charged hype videos that would help inform, sell, and promote the overall brand of JMU Athletics. The excerpt includes the following: Episode 5, JMU Football Episode 6, JMU Cross Country Episode 7, JMU Swim and Dive For the full series, check out the link below: https://www.youtube.com/playlist?list=PLatuyU75xy727mGCMAbJa7IrJjTq7vgDR