BYUtv Sports “Blue Runs Deep” Campaign

Regional/Local/Digital Networks Promotional Video 2016

Duration 2:00

With BYU striving for national relevance in football and to be included in a Power Five conference once the final realignment is set, the urgency to beat the Power Five teams on their 2015 schedule was tangible. And while there are some critics of the program, the implication of this campaign is that the team's resolve was to remain unbroken. Whatever happens in the end, BYU will go down fighting, girded by its legendary history and faithful following. In other words, Blue Runs Deep. Clint Bishop - Marketing Director Courtney Russell - Brand Manager Brian Berthold - Producer/Creative Director/Writer Casey Wilson - Director Adam Johnson - Unit Production Manager Adam Forbes - Motion Graphics/Animation Luke McLean - Video Editor/Post-Production Supervisor